Summary
Firm believers in active asset management do not always have it easy in the public debate. Yet they have also had it tougher. This is because, in the long-standing controversy about active versus passive fund management, the debate is gradually becoming objective – and thankfully so. Each of these approaches has its raison d‘être; neither is the only true path. Nonetheless, there are good reasons for asset managers to adopt a clear position. We have done so and remain committed: Allianz Global Investors (AllianzGI) is an active manager. We refer to four globally observable trends in the industry to illustrate this.
Update Magazine II/2018 |
1 Divergence has advantages
The first trend – to take the bull by the horns, so to speak:
the popularity of passive strategies provides an opportunity
for real active management. In the bond sector, the
advantages of a deliberate deviation from the index are
obvious, as the largest borrower (not always the most solid
one) holds the largest weighting in the index. This applies to
German equities, too: since the low point in the spring of
2009, investors have been able to make up a lot of ground
against the DAX just by underweighting utilities and banks.
The prices of these two sectors are still below the level of
March 2009, while over the same period the DAX has more
than tripled. Even more opportunities are provided by multiasset
funds, which have held first place by a wide margin in
European sales statistics over the last 15 years: an analysis
by AllianzGI indicates that European private investors have
entrusted around EUR 870 billion to this asset class since
2002. The built-in diversification and flexibility, i.e. the
opportunity for active reallocation, are the trump cards
that the asset class can use to its best advantage.
All this shows that even in a world in which the market
return – beta – can be achieved cheaply via passive
products, there is a need for active strategies and active
management. Even in the implementation of an investment
strategy consisting entirely of passive instruments, most
customers need “active“ support. In addition, it is a myth
that investors always receive exactly the performance of
the associated index with an ETF. The DAX, for example,
is a performance index, which includes the dividends that
are paid out. Since taxes are payable on dividends, however,
a DAX ETF is systematically lower than the index. In the case
of ETFs on less liquid market segments, such as high-yield
bonds, index and ETF perform differently in difficult market
situations, because some of the securities included in the
index are no longer tradable. We last saw this situation in
February, and as the ECB exits the corporate bond market,
we will probably experience it more often. This suggests at
least a more complex balance between active and passive
management than we usually find.
2 Myth of exact tracking
A second globally observable trend is the increasing
importance of alternative investments. When the expected
yield for supposedly safe investments (government bonds
with the highest credit ratings) is almost zero or is negative,
not least with serious repercussions for the portfolios of
pension institutions, more depends on additional income –
alpha. The charm of alternatives is not only that they have
return potential, but that this is also uncorrelated with other
asset classes. In addition, the market for illiquid alternatives
such as infrastructure or private financing is growing
immensely: capital supply has its counterpart in fastgrowing
capital demand. As an example, this is reflected in
the growth of Alternative Investments at AllianzGI. Between
2013 and 2018, the assets under management in that
sector have increased thirty-fold through organic and
inorganic growth – from the original EUR 2 billion to more
than EUR 60 billion now. Actually, the term “alternatives”,
as a catch-all for strategies that are not plain vanilla equity,
bond or multi-asset investments, has not lived up to the
importance of this asset class for quite a long time. It is often
overlooked that the assets managed within this strategy
have, according to the Boston Consulting Group, grown just
as strongly as the more passive investment strategies in the
last 15 years. This trend will continue. And alternatives are
pure active management.
3 Sustainability becoming more important
The third global trend is the increasing importance of ESG
aspects when making capital investments. The Global
Sustainable Investment Alliance (GSIA), a worldwide
association of organisations for promoting sustainable
investing, reports that the total volume of responsibly
managed investments rose by a quarter between 2014
and 2016 alone, to nearly USD 23 trillion. More than half
of this amount (USD 12 trillion) is managed in Europe. An
important note in this context is that investing while taking
into account environmental (E), social (S) or governance (G)
aspects does not automatically mean exclusion criteria and
investment bans. A number of clients are looking for exactly
this, or are interested in impact investing, i.e. investments
that explicitly promote well-defined ecological or social
causes. For some other clients, on the other hand, this is not
what they are looking for. So precisely for these clients, there
is a third way: integrated ESG research. This is AllianzGI‘s
alternative for those who are not seeking direct SRI
products, but who would like to make sure that the main
ESG risks are taken into account in the investment process.
The objective in doing so is to identify and avoid “ESG
torpedoes” in the research process, i.e. ESG risks that may
seriously threaten the share price. At the same time,
however, investment opportunities should also be used
actively, resulting from the fact that companies redefine
their strategy on the basis of dialogue with critical analysts
and portfolio managers. In the US especially, integrated
ESG research already plays a major role, according to GSIA
figures. This alternative approach still has some potential
for catching up in Europe.
4 Client focus put into practice
Lastly, the fourth trend is based on the recognition that the
justification for the existence of active asset management
is not based solely in achieving an outperformance of any
type. It is based rather more on a trusting and added
value-creating client relationship. This starts with advisory
services, but can go much further. As the highest level of
the cooperation known from fiduciary management (this
would include the preparation of strategic asset allocation,
the development of the investment strategy, selection
of portfolio managers, risk management, reporting), the
investment value chain is fully outsourced to delegated/
outsourced CIO services. This means that both the decisionmaking
authority and responsibility are delegated to
the asset manager. This requires a very special close
relationship of trust between client and asset manager.
The partnership is raised to a new level. Common values
can only emerge over the long term if they are shared, i.e.
“Shared Value”. Consequently, critical factors in the success
of an asset manager are, above all, genuine client focus
put into practice, in addition to extensive expertise (both
geographical and asset class-related) and proven risk
management qualities.
Active advice essential
Our many discussions with clients reveal that these four
trends, observable worldwide, are on investors’ minds. Many
appreciate comprehensive and active asset management,
not least because experience shows that investment
objectives are primarily missed due to investment strategies
that have been established or implemented inadequately.
As a result, active advice and active management will
continue to be essential in the future, in order to create
value together with clients and on their behalf.
Investing involves risk. The statements contained herein may include statements of future
expectations and other forward-looking statements that are based on management‘s current
views and assumptions and involve known and unknown risks and uncertainties that could
cause actual results, performance or events to differ materially from those expressed or implied
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value of an investment and the income from it may fall as well as rise and investors may not get
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performance is not a reliable indicator of future results. If the currency in which the past
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Summary
This article illustrates the considerable growth in the importance of CSR¹ and ESG for companies and investors. The added value consists not only of a “plus” for sustainability, but may also result in a “plus” for performance, as documented by academic studies.